Privacy Policy

Rock Valley Spine and Sport

Effective Date: March 30th, 2026

Rock Valley Spine and Sport is committed to protecting the privacy and security of visitors to our website and our patients. This Privacy Policy describes how we collect, use, disclose, and protect information obtained through our website.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information when you visit our website or use our online services.

Personal Information

You may voluntarily provide personal information through forms, appointment scheduling, or other communications. This may include:

• Name

• Phone number

• Email address

• Date of birth

• Insurance information

• Appointment details

• Any information submitted through contact or intake forms

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Pages visited

• Date and time of visits

• Referring website

This information is typically collected through cookies, analytics tools, or similar technologies.

2. How We Use Your Information

We may use the information we collect to:

• Schedule and manage appointments

• Respond to inquiries or requests

• Provide chiropractic care and related services

• Improve website performance and functionality

• Communicate important updates about our services

• Comply with legal or regulatory obligations

3. Online Scheduling and Third-Party Services

Our website may provide online appointment scheduling through a third-party platform. When you use this feature, your information may be collected and processed by that provider according to their privacy policies.

Rock Valley Spine and Sport does not control the privacy practices of third-party service providers. We recommend reviewing their privacy policies before submitting personal information.

If online scheduling involves protected health information (PHI), it will be handled in accordance with applicable healthcare privacy regulations.

4. HIPAA and Protected Health Information

Rock Valley Spine and Sport is a healthcare provider and complies with applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA).

Any Protected Health Information (PHI) collected in connection with patient care is handled according to our Notice of Privacy Practices, which may be provided separately to patients.

Information submitted through the website should not include sensitive medical information unless specifically requested through secure systems.

Patients have rights regarding their health information, including the right to access, request corrections, and receive an accounting of disclosures, as outlined in our Notice of Privacy Practices.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

• Improve user experience

• Analyze website traffic

• Maintain website functionality

You can modify your browser settings to refuse cookies, though this may affect certain website features.

6. How We Protect Your Information

We take reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, or misuse. However, no internet transmission or electronic storage method can be guaranteed to be completely secure.

7. Information Sharing

We do not sell personal information.

We may share information only in the following situations:

• With trusted service providers that help operate our website or scheduling systems

• When required by law or legal process

• To protect the safety, rights, or property of Rock Valley Spine and Sport or others

• As necessary for healthcare operations or treatment coordination

All third-party partners are expected to maintain appropriate confidentiality and security practices.

8. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

9. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children through the website.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

11. Contact Information

If you have questions about this Privacy Policy or how your information is handled, please contact:

Rock Valley Spine and Sport
1015 N Main St, Edgerton, WI 53534
Phone: (608) 336-2421
Email: admin@rockvalleyss.com